After I retired as the Director of a Small Business Development Center, I wanted to continue doing something challenging that would encourage me to learn new things. I missed working with clients, looking for ways to grow their businesses and increase their bottom lines. When one of my Belgian draft horses developed a severe sinus infection, I realized that I needed a resource that would provide me with detailed information about equine health. I needed to know when to call my veterinarian.
In conjunction with a talented team of writers and web designers, I began to develop a knowledge-based website that my veterinarian's clients could use to identify health issues for their horses. I soon realized that my veterinarian needed more than just a website. He needed an integrated marketing solution that would enable him to market his services to his clients and stay in touch with them.